| Job location: |
Nashville, TN United States |
| Requisition code: |
103959 |
| Date posted: |
07/23/10 |
| Job type: |
Full-Time |
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| Job Category: | Marketing
Sales
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| Region: | Nashville
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| Job Description: |
Job Responsibilities:
Coordinate and execute projects and initiatives in support of group marketing strategies and tactics to achieve sales lead generation and business objectives.
Coordinate the timely development of communications and sales tools targeting the group market consistent with the overall marketing plan including but not limited to brochures, videos, presentations, promotions, email and direct mail communications.
Provide marketing support to sales organization as needed, including the development and implementation of customs sales proposals, trade show and event marketing materials and special market projects.
Establish and maintain tracking of all marketing initiatives through to sales conversion.
Manage established budgets and timelines for assigned projects. For long term projects this will include the development and oversight of key benchmarks. Process invoices and check requests as needed.
Develop detailed creative briefs as needed to communicate project scope of work, key messages, deliverables and timelines to creative team. Ensure alignment with creative team at all times.
Write or edit copy, as needed
Communicate status of projects concisely and regularly to ensure all internal clients are always well informed on group marketing activities. This may include coordinating regular status reports or calls as needed.
Develop and maintain regular reports as needed, including tracking and conversion reports for marketing initiatives.
Work with external partners, as necessary and assigned, to execute projects.
Perform other duties as assigned. |
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