| Job location: |
Nashville, TN United States |
| Requisition code: |
108742 |
| Date posted: |
07/02/10 |
| Job type: |
Full-Time |
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| Job Category: | Marketing
Sales
Skilled Labor - Trades
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| Region: | Nashville
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| Job Description: |
Job Responsibilities:
Assist Email Marketing Manager with e-mail marketing projects from start to finish including design, copy write, code, test & deliver weekly, triggered & ad-hoc email marketing campaigns.
Collaborate with GMO and property marketing teams to build email campaigns in support of collateral marketing materials and brand-wide campaigns. Work closely with Email Marketing Manager to ensure the timeliness, quality and effectiveness of email campaigns.
Help manage customer lists, conduct data hygiene and pull custom data queries for use in email campaigns.
Identify, test and implement new opportunities to improve conversion, and customer life-cycle performance through email & site communications.
Analyze, monitor and report performance of email campaigns and initiatives weekly. Maintain 1st-hand knowledge of email best practices (use of images, spam filtering, browser/client compatibility, etc) and monitor deliverability/undeliverables to ensure spam regulation compliance (CAN-SPAM).
Perform other duties as assigned. |
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