| Job location: |
Nashville, TN United States |
| Requisition code: |
108479 |
| Date posted: |
06/25/10 |
| Job type: |
Full-Time |
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| Job Category: | Marketing
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| Region: | Nashville
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| Job Description: |
Job Responsibilities:
Manage the daily operations of all Public Relations functions for the property. Develop and implement effective public relations strategies, objectives and programs. Oversee all Public Relations programs, policies and procedures. Prepare and administer the Public Relations budget. Manage partnerships with the local county government, colleges, high school and community businesses. Serve as the property liaison for all community relations and partnership developments. Develop processes and tools to measure the impact and value of Public Relations initiatives to the property. Direct employee, community, and legislative relations activities. Coordinate on-site promotions and events generating media with appropriate operation departments. Serve as the field producer or spokesperson for the property as needed. Write press releases and develop press kits for consumer, business and trade media as well as in-house publications. Coordinate media interviews with appropriate Gaylord executives and draft talking points. Plan and manage effective press FAM (familiarization) tours. Foster relationships with the news media for long-term contacts while identifying and cultivating effective cooperative marketing and communications partners to augment PR efforts. Represent Gaylord Hotels in selected national media and trade organizations. Perform other duties as assigned.
Manage the daily operations of all Public Relations functions for the property. Develop and implement effective public relations strategies, objectives and programs. Oversee all Public Relations programs, policies and procedures. Prepare and administer the Public Relations budget. Manage partnerships with the local county government, colleges, high school and community businesses. Serve as the property liaison for all community relations and partnership developments. Develop processes and tools to measure the impact and value of Public Relations initiatives to the property. Direct employee, community, and legislative relations activities. Coordinate on-site promotions and events generating media with appropriate operation departments. Serve as the field producer or spokesperson for the property as needed. Write press releases and develop press kits for consumer, business and trade media as well as in-house publications. Coordinate media interviews with appropriate Gaylord executives and draft talking points. Plan and manage effective press FAM (familiarization) tours. Foster relationships with the news media for long-term contacts while identifying and cultivating effective cooperative marketing and communications partners to augment PR efforts. Represent Gaylord Hotels in selected national media and trade organizations. Perform other duties as assigned. |
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| Education, training, experience: |
Education: Bachelor's degree in Public Relations, Communications or a related discipline required. Experience: A minimum of seven years of progressively responsible Public Relations or related experience required. Strong communication and writing skills required for media representation and press releases. Gaylord Entertainment (NYSE:GET) is a leading hospitality and entertainment company based in Nashville, Tenn. which owns and operates industry-leading brands - Gaylord Hotels (www.gaylordhotels.com), a growing number of upscale, meetings-focused resorts, and the Grand Ole Opry (www.opry.com), the weekly showcase of country music's finest performers for over 80 consecutive years. The Company's entertainment brands and properties include the Ryman Auditorium, General Jackson Showboat, Gaylord Springs Golf Links, Wildhorse Saloon, Radisson Hotel Opryland and WSM-AM. For more information about the Company, visit www.gaylordentertainment.com. Gaylord Entertainments promotes a Drug-Free Workplace and is an Equal Opportunity Employer (EOE). |
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